Blog by Sushmita Madhu

Basics of Marketing

By Sushmita Madhu

What is Marketing?
Marketing is the process of promoting and selling products or services to customers. It involves understanding what people want, creating products that meet those needs, and then communicating the ...
28.07.24 10:51 AM - Comment(s)
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What is Digital Marketing?

By Sushmita Madhu

Digital marketing has become an essential tool for businesses and individuals looking to expand their reach and engage with audiences in the digital age. But what exactly is digital marketing, and how can it benefit you or your business? In this comprehensive guide, we'll explore the ins and outs of...

28.07.24 10:51 AM - Comment(s)
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Google Ads

By Sushmita Madhu

1. Ad Auction
An ad auction is a process used by platforms like Google to decide which ads to show and in what order. Advertisers bid on specific keywords, and the system evaluates each bid along with the quality of ...
10.06.24 01:02 PM - Comment(s)
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Google Analytics 4

By Sushmita Madhu

1. What is Event ?
In Google Analytics 4 (GA4), an event represents a user interaction or occurrence on a website or app. Unlike the traditional tracking model, GA4 uses an event-based data model, allowing more flexibility and granularity in tracking user behaviors. Events can capture a wide range of...
01.06.24 12:59 PM - Comment(s)
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WordPress Website Development

By Sushmita Madhu

Understanding domain hosting and server concepts is essential for website development. Here are key terms to know:

Domain Name: The address of your website that people type into their browser to access your site (e.g., www.example.com).

Domain Registrar: A company that manages the reservatio...
25.05.24 01:27 PM - Comment(s)
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Search Engine Optimization

By Sushmita Madhu

1.What is back link ?

Backlinks, also known as inbound or incoming links, are links from one website to another. They are crucial for SEO as they signal to search engines that the content is valuable and credible. High-quality backlinks from reputable sites improve a website's authority and ranking i...
18.05.24 10:40 PM - Comment(s)
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